Fierce Communications LLC |
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Company description::
For Immediate Release: (New York, New York), January 12 2004, Just in time for last minute New Year’s resolutions, Chelsea’s Phoenix Fitness today announced “Nautilates,” a newly designed fusion exercise program. Nautilates blends Pilates and Nautilus, two successful exercise approaches that increase the body’s ability to burn fat, achieve better posture, flatten stomachs and strengthen abdominal, back and postnatal muscles.
The Nautilates program at Phoenix Fitness is specifically designed for people who, despite investing hours at the gym, get minimal results. Nautilates offers a time-efficient, results-oriented and supervised alternative to timeworn exercise regiments. Focused on stabilization and unification of the body as a whole, Nautilates uses precise repetitions to isolate muscle groups that build strength and endurance.
Jim Eatroff, certified fitness instructor and founder of Phoenix Fitness states, “We combine the positive non-impact derivatives of Joseph Pilates’ subtle flexibility and stability methodology with Arthur Jones’ athletic and strength training Nautilus circuit programs. The blending of innovative techniques like core stabilization and balanced variable resistance results in a greater level of effectiveness and a higher metabolism. Essentially, Nautilates conditions the body to burn fat all day long. At Phoenix Fitness, we have created an innovative way to challenge muscles, improve flexibility and incorporate the mind and body element into effective exercise sessions.”
“In Nautilates, rotary resistance complements traditional Pilate’s linear resistance, which results in a well-rounded workout regimen. At Phoenix Fitness, we utilize high-quality, low-friction equipment to achieve the best results,” continued Eatroff.
Fighting the growing epidemic of obesity in New York City, Phoenix Fitness has designed a non-intimidating environment for overweight and nonathletic men and women. While many mega clubs report sagging memberships, Phoenix Fitness attracts loyal clientele by offering tailored programs and exercise sessions designed according to an individual’s body type and limitations, using creative new approaches such as Nautilates.
Media Contact:
Arielle Jamil
Fierce Communications LLC
Arielle@fiercecommunications.com
212.995.2138
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